Times have Changed & So Should Your Marketing Strategies!
Golf course marketing has changed! Private club marketing has changed! Times have changed and now it’s time that you as the Qwner, GM or Board Member realize that the old way of golf advertising or golf marketing is no longer valid to generate additional golfers and members. It is time to look at what is really working in our technology age and be able to track our results. Any good golf marketing expert will tell you that “what gets measured accurately, improves”. The problem is that most golf courses or clubs don’t know have a Golf Club Marketing Plan and for sure don’t know how to track their ROI. That’s about to change.
Understanding that most daily fee courses or private country clubs are working from a limited budget, it is imperative to make sure that every dollar is accounted for and you can verify Return on Investment. That way, you can determine what is working and what is not and spend more time on what is working and less on what is not. You will also be able to go to all decision makers and show proven results and feel confident that your golf club marketing is heading in the right direction. What I am talking about is Internet Marketing for courses and clubs. This is the missing link for most golf marketing programs. What specifically am I talking about?
- Having a marketing plan. Most clubs wing their efforts day to day. Create one that is simple, cost effective, consistent and measurable
- TRAFFIC!! Everything starts with traffic. Generating more online traffic to your website using strategies like SEO, PPC, Blogging, Facebook or educational article and video marketing.
- Capturing lead information while they are on your site. Also taking advantage of the traffic already at your course, using offline email capture strategies with your staff.
- Getting reviews and testimonials from your happy golfers and members and posting them online for the world to see.
- Asking for referrals from your happy golfers and members.
Understanding what your perfect golfer or member life-cycle looks like, will dramatically help change and put you on the road to success, but choosing the right golf marketing tactics and strategies to get the best measurable ROI for your golf club marketing is absolutely critical!
Increase Club Profits is a unique Golf Marketing and Cost Reduction company that helps drive sales and membership while reducing clubs operating expenses without sacrificing quality or service. Our typical client will receive $50,000 of bottom line measurable savings in the first 12 months and page one rankings on most search engines. If your club needs more golfers or members and would like to find out how to hire Increase Club Profits at no cost to you, call us today at 1-800-642-9131.